What Prescian™ Synthetic is, and what it lets you do

Prescian™ Synthetic — by Forethought®

Prae-sciens — knowing before you act.

Advantage does not come from the average.
It comes from knowing what others don’t.

Any person in any business can generate an answer from publicly available information. What they are getting is the average of what’s already known.

Prescian™ Synthetic is the antidote to the average — the only synthetic data platform that harnesses your customer and category data.

  • SpecificTo your audience, not to mass market averages.
  • AccurateTo reality and rigorously validated.
  • HonestTo its limits. Never guesswork.
  • EvolvesWith every dataset.

Build your audience

Use new or existing intelligence to synthetically replicate your market: their wants, their needs, their world.

Set the scenario

Toss something brand new in the ring. Run your ad, raise your price, introduce a competitor.

Watch it play out

See how your audience react, decide, and behave in real time.

Get
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